This page will house information on the Digital Marketing Course that will cover a variety of topics. This course will be a paid offering. CLICK HERE to contact me if you are interested in joining the email list to be notified once launched.
I have nearly 15 years of digital marketing experience ranging from online publications to small to mid size businesses (SMBs) to fortune 10 and 250 companies.
I started off my career as a marketing analyst focusing on marketing via snail mail. A year in I realized that I needed to get my feet wet in online marketing.
I volunteered my time on weekends to understand content marketing and search engine optimization (SEO) for a very well known, niche online publication. I started to build websites even though coding is still not something I understand quite fully. This helped me understand the technical aspects of SEO.
I knew online marketing is what I wanted to do for my career. I immediately started looking for digital focused roles.
I have progressed through my mostly digital marketing focused career. While focusing on performance management and measurement, some highlights include managing a 6 figure monthly paid search (SEM) campaign, leading the revamping of a corporate website receiving 1MM unique visitors per month, transitioning programs from an external agency to an in house managed program, and leading digital acquisition and retention programs all while focusing on performance and key performance indicators (KPIs).
The Timing and Plan
As this will be a new course, I can only do so much research to build this course. I am planning to release the first topic to a limited number of members, and this would be free. The goal here is to get feedback.
As I begin to roll out the course to the public, I plan to give access to another limited number of members for a discounted price. The goal here is to get feedback to ensure the course provides the value.
Finally, the course will be released to the public at the intended rate.
My goal with this course is to help you become more digitally savvy so you can land your next role in digital marketing or serve as a refresher course in case you are coming back to the online marketing field.
Here are topics that I plan to cover:
- Introduction to Digital Marketing
- Digital Marketing Strategy
- Social Media Marketing
- Paid Search Marketing such as using Google Ads
- Programmatic Display Advertising
- Video Advertising
- Search Engine Optimization (SEO)
- Website Optimization
- Digital Analytics and Measurement
- Email Marketing
- Content Marketing
This course will be helpful to the following:
- Those looking to get into digital marketing or get back into this field
- Those who need a digital marketing refresher
- Senior level and marketing managers
- IT or technology managers
- Those who have just graduated college or post graduate and want to update their digital marketing skills
- Owners of small and mid sized businesses
- Those who want to get ahead at their company and realize a digital marketing strategy is needed
- Those who simply want to learn other aspects of traditional marketing
I currently provide private digital marketing consultation and this course will give you an option to reach me during “office hours”.
I am planning a free private community for those enrolled in the course
As mentioned above, the 1st phase will be to release the first topic for free to a limited number of members.
The 2nd phase is to open up all topics to a limited number of members at a discounted rate.
The last phase is to open up all topics to the public.
The cost is to be determined, but I guarantee you that this course will not be thousands of dollars like you see from so many. This course will also not be less than $100 like you see on some teaching platforms in which the content is utterly terrible (I’ve seen them myself).
Don’t Wait, Get on the List to Get Priority
CLICK HERE to contact me if you are interested in joining the email list to be notified once launched.
Thanks for the support